Jeff Fohl

Hi. I'm Jeff. I am interested in how humans use computers, and the interfaces between them.

I am a product designer, software developer, user experience designer, and visual designer with more than 30 years of experience as a practitioner and leader in these fields. For the last decade, I have been working in the machine learning / AI space.

One question I have been asking since I become involved with AI is, “What is the appropriate user experience for AI?”. With the advent of Generative AI, and Large Language Models, this question has become even more critical.

In a world of Generative AI, how will humans interact with systems that become more and more inscrutable? How do we design systems that produce good outcomes when the underlying system is largely non-deterministic? These are the questions on my mind lately.

Curriculum Vitae

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Timeline

Principal at Infinite Tape

Infinite Tape builds AI-powered tools for professionals and creatives, in a variety of industries from law to music.

2024

Manager, User Experience Engineering and Design at H2O.ai

H2O.ai is a leading AI cloud company, on a mission to democratize AI. At H2O.ai, I filled multiple roles as a manager, lead UI Engineer, UX Designer, and UI Designer.

Highlights

  • Managed teams developing multiple products ranging from H2O AI Cloud, AI Engine Manager, App Store, Document AI, Feature Store, H2O.ai marketing website, and others.
  • Managed teams spanning many time zones, skill sets, and projects to establish principles of engineering and design excellence.
  • Led development of component libraries for internal development to reduce redundancy, and speed UI development across projects.
  • Led development of internal design system to create coherent, usable interface designs across multiple products.
  • Mentored UI Engineers and Designers to develop a collaborative approach to designing and developing software products.
  • Worked with Product and Engineering teams to develop pathways for ideating and defining product visions, defined by clearly designed artifacts that can be easily understood by all stakeholders, from Sales, to Product, to Design, to Engineering.
  • Increased collaboration and communication across all product stakeholder teams.
  • Contributed code and design to many projects and products including H2O AI Cloud, AI Engine Manager, App Store, Feature Store, Document AI, h2oGPT, Enterprise h2oGPTe, and UI Kit.
2022

UI Engineer / UX Designer at H2O.ai

  • Led a team of UI Engineers developing and refining the user interface of the H2O AI Cloud platform.
  • Developed multiple AI-powered auditing applications for PwC. Lead UI Engineer and Designer for Journals.ai, GL.ai, Fit.ai, Controller.ai, Cash.ai, and Audit.ai.
  • Designed and built interactive data visualizations for PwC products.
  • Designed and built interactive labeling applications for labeling large data sets for supervised learning models.
2016

Principal at fohldesign

Contract design and software development.

Highlights

  • Primary focus was Web application design and development.
  • Designed and built front end of Virgo retention and privacy compliance software for Information Governance Solutions.
  • Jurist for Numenta's 2015 HTM Challenge.
2013

Creative Director at GTxcel

GTxcel offers a suite of products and services to help magazine publishers diversify their revenue streams. As Creative Director, I was involved in both developing the core product offerings, and the professional services tied to the products.

Highlights

  • First employee. Helped to build the company from the ground up to a head count of over 100.
  • Technical, creative, and team lead of Rivista product. Rivista allowed magazine publishers to create a single website that will work beautifully on any device, from a mobile phone to a desktop computer, through the use of responsive design techniques.
  • Oversaw the design of over 50 custom websites, as well as standardized themes used in the implementation of over 200 magazine websites, managed by our own content management system product.
2005

Principal at fohldesign

Contract design and illustration.

  • Clients included Rainfinity, Envive, Taos Mountain, Mondo Media, Meyer Cookware, Intuit, Verio, Sun Microsystems, Seagram, Meyer Cookware, Envive, PlasmaSeal, and Hanuman Medical, Fast Company Magazine, Red Herring Magazine, PC Magazine, Chicago Tribune, Washington Post, Games Business Magazine.
  • President of Graphic Artists Guild Northern California Chapter.
  • Board President at Intersection for the Arts.

Education

  • Rhode Island School of Design
    BFA Illustration
  • Sea Education Association
    Oceanography coursework
  • Connecticut College
    Physics coursework